Ferrari // 70th Anniversary Event

Five pairs of streetside car displays installed in key locations such as Sotheby’s, Hublot flagship stores, Ferrari Showroom and Rockefeller Plaza. The steel-framed units were finished with automotive paint to match Ferrari's classic red and featured faux neon lighting powered with hidden rechargeable battery units. Co-op also facilitated the production of elements for Hublot's collaborating celebration event, including staging, step-and-repeats, a custom DJ booth, display banners, and vinyl images.